Why Do You Need SEO?

~ The importance of optimizing your online presence ~

Why Do You Need SEO?

~ The importance of optimizing your online presence ~

Why SEO Is For You!

Whether opening up a new business or in an established operation, search engine optimization is a necessary and worthy investment. Not only is it an effective marketing strategy, but it will also help you grow your business organically. For you to be leading in your market it is imperative to not only have an online presence but to maintain a competitive edge over your competition by ensuring your product or service will be seen by your target audience. As the online community continues to grow search engine optimization is imperative.

SEO can be a very confusing, in-depth process so we have put together a few key points to help you understand why it is important. Like many other aspects of business if your SEO is done incorrectly it can hinder rather than enhance your efforts. Here are the top ten reasons why SEO is an essential part of successful marketing.

We Are Listening

We Want To Hear From You

Help Build Your Brand

Whether you are looking to build a brand from scratch or continue establishing your current one, SEO can help. SEO content can help develop a relationship between your content and your preferred audience. If you can nail this relationship, your keywords and content can help build your brand on your site and will target and attract your target audience.

Help Build Your Brand

Drive More Traffic

SEO or Search Engine Optimization is a great way to drive traffic to your site at the end of the day. In fact, one could argue that it is the primary purpose as you are looking to improve your site's rankings in the search engines. With great SEO comes leads, and with great content comes conversions. It is not an overnight equation but looking over the long-term, SEO can help bring organic leads that would have never found you otherwise.

No Need For Ads

One of the biggest benefits of investing in SEO is that you do not need to pay for ad space. There is no need! Although you could pay for the top two spots on google via an ad campaign, the situation is that you do not even have to pay for the rest of the spots. Thus, you can be third on the Google rankings or first without spending a cent. Organic traffic without an ad budget is something we can all get behind.

No Need For Ads

Keep Your Content Fresh

As SEO services require you to produce fresh content from time to time, it is a perfect opportunity to freshen up your content and let your clients know about some of the new products or services you are offering. This new content can help you rank better and ensure that you can enjoy local search engine optimization services.

Keeps You Ahead of the Competition

One of the best things about SEO is if your competitors are not doing it, you are gaining or increasing your lead on them. We are not just working on getting your site ranked higher; we are working on bringing your rank higher than your direct competition. Consider this: the first ranked Google spot gets 20.5% of the clicks. The second gets 13.32%, and the third gets 13.14%. If you are first, you are getting a significant advantage.

Keeps You Ahead of the Competition

Improves Your User Experience

Google rewards those sites that provide a great user experience, and SEO content provides that. This is because the search engine algorithms reward those sites that provide great content and a great user experience. If a site is mobile-friendly, has a high usability rating, and has a fast loading time, your site will continue to rank well.

Boosts Credibility & Authority

Whether you are a new company or someone established in the industry, we can all benefit from a boosted authority and credibility in the online realm. Think about it this way, content marketing, which is part of SEO, has five steps.

A user will find your site
The user could save the site or chat about it around their office
The user will subscribe to your content or favorite your site
The user will then be ready to speak with a sales rep about the product or service
You get a customer

The process is a long one, and for those who come from traditional marketing, it can be a frustrating one. That is why having a site with credibility and authority is so important. You want to keep that potential client coming back, and quality SEO will help that happen.

Boosts Credibility & Authority

A user will find your site
The user could save the site or chat about it around their office
The user will subscribe to your content or favorite your site
The user will then be ready to speak with a sales rep about the product or service
You get a customer

Able to Rank Across Search Engines

Although the primary search engine we all seem to use is Google, SEO works a little differently on each search engine. That is why it is important to work with an established SEO marketing company that knows the space and can work its magic to ensure not only your Google SEO works, but you can rank on Bing, Alta Vista, and Safari.

It Is Measurable

Unlike other marketing methods, SEO is easy to understand and measure ranking. We can use available and free tools such as Google Analytics to monitor traffic, conversions, referral sources, and practically any metric you can measure. As well, you can see where your site ranks. So, whether you are looking to see if your site's SEO is working month over month or year over year, you can easily measure and see the effects on your bottom line.

It Is Measurable

Help Your Target Audience Find Your Site

Did you know that 62% of consumers turn to search engines when they want to learn more about a new business, service, or product? Well, it is true, and when you are looking to connect to the next generation of consumers, SEO can make it happen. This is why SEO is so important. Having that solid online presence will allow you to reach your marketing goals, connect with your target audience and get more conversions. It is a simple equation and one that succeeds.