Not all companies are looking to sell on a national scale, and local SEO is here for you for those looking to hyper-target in specific locations. Consider this; if you are looking to rank in, let's say, Sherwood Park, Alberta, it would not be worth listing Toronto or Halifax in your copy. The reason for this is simple; you want someone from Sherwood Park to know your company is offering services and not someone thousands of kilometers away. This is why local SEO services are so important. Get your website in front of the right people.

Google and the other search engines will look to rank your website higher in your local area if you want to focus on an exact location. So, if you were looking to rank your pizza shop, for instance, we would want to use wording like pizza Sherwood Park or Sherwood Park pizza to ensure that Google knows to push your business to the top when someone from Sherwood Park Google's pizza. If you are curious how this works, pop open Google and type pizza. You will end up getting local pizzerias as well as some general websites. Google knows you are probably looking up where to order pizza rather than trying to find the definition of pizza! Thus, you are seeing local SEO at work.

As the mobile side of the industry has grown, the importance of Local Search Engine Optimization continues to grow alongside it. Local SEO does rank a little differently than broader SEO. For instance, Google will rank a local site higher with Google My Business active, local reviews, localized content, or even local backlinks. Either way, local SEO is one of the many ways an SEO expert or SEO provider can help ensure your online ranking is nothing short of spectacular.