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Keyword Research

~ Google is always searching for relevant information to provide its users ~

Keyword Research

~ Google is always searching for relevant information to provide its users ~

The Importance of Keywords

If you are somewhat experienced with SEO or Search Engine Optimization, you probably know about keywords. Keywords are how your site can rank on Google for specific phrases and words. Keywords are more than just words for search engine optimization; instead, they are one of the many SEO tools to tell search engines about the content of your website's page.


Consider this, when you are Googling for a furnace repair place in Edmonton, chances are you can type in "Furnace Repair", and you will get a bunch of local hits. Well, that is not by accident. Chances are the same company will also come up if you type "Furnace Repair in Edmonton", "Furnace installation", and "HVAC Edmonton", or any combination of these phrases. The reason for this is simple, the SEO company working with these companies has included these important keywords into the web content itself.


For our clients, we spend the time researching what words and phrases will help you get the broadest audience to your site. Whether we are looking at a specific niche, area or region, we can craft a keyword list that drives business to your site. However, it is not about quantity in terms of keywords; it is about quality. So, instead of the old way of keyword stacking, we take the time to organically include keywords into the content so that Google rewards us with a better website ranking.


It is challenging and long-term work and requires constant reporting, but it works long-term. Long story short, your content will be ever fresh, and you will enjoy a better-performing website when keyword research is a focus of your SEO campaign. 

The Importance of Keywords

If you are somewhat experienced with SEO or Search Engine Optimization, you probably know about keywords. Keywords are how your site can rank on Google for specific phrases and words. Keywords are more than just words for search engine optimization; instead, they are one of the many SEO tools to tell search engines about the content of your website's page.


Consider this, when you are Googling for a furnace repair place in Edmonton, chances are you can type in "Furnace Repair", and you will get a bunch of local hits. Well, that is not by accident. Chances are the same company will also come up if you type "Furnace Repair in Edmonton", "Furnace installation", and "HVAC Edmonton", or any combination of these phrases. The reason for this is simple, the SEO company working with these companies has included these important keywords into the web content itself.


For our clients, we spend the time researching what words and phrases will help you get the broadest audience to your site. Whether we are looking at a specific niche, area or region, we can craft a keyword list that drives business to your site. However, it is not about quantity in terms of keywords; it is about quality. So, instead of the old way of keyword stacking, we take the time to organically include keywords into the content so that Google rewards us with a better website ranking.


It is challenging and long-term work and requires constant reporting, but it works long-term. Long story short, your content will be ever fresh, and you will enjoy a better-performing website when keyword research is a focus of your SEO campaign. 

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