Custom Website &
Competition Analyses
~ Understand why your website isn't bringing in enough clicks ~
Our Website Audit Services
Do you have a website for your business but it isn’t generating the work you expected? This could be for a variety of different reasons. Let’s start at the beginning by discussing your intended use for your website. You should ask yourself, “Why did I build my website in the first place?” Was it because you wanted to use the power of online resources to get more work coming in, was it so that you could add it to your social media profile, or was it only for the purposes of sending it to clients interested in your services like a fancy business card or portfolio. Business owners like yourself create their websites for many different reasons and understanding “why” is the best place to start.
Let’s assume that you built a website to grow your market share and increase your annual revenue, but it isn’t performing the way you thought it would, now it’s time to figure out why. As we know, you are the expert in your field and the services you provide. Trying to be proficient in all things business like accounting, marketing, or legal services as a few examples is one of the hardest things as an entrepreneur. At Piiper Digital Solutions we don’t try to take our legal requirements into our own hands because we certainly don’t know all there is and taking a risk like that could jeopardize our business. We hire the services of professionals who know what is best and help us walk through what is needed to protect our company. Similar to us with legal, we recommend you hire our team of experts in online marketing to get the best search engine optimization (SEO) services for your business. We have a proven track record of optimizing websites that rank successfully at the top of page 1 on Google for multiple keywords and areas.
We provide our clients with a few programs they can use to analyze why their site isn’t getting the clicks they wanted. Piiper Digital Solutions is a company for the people first and foremost. The owners believe in helping fellow entrepreneurs reach the success they are striving for. Not all business owners are in a position to pay for elite SEO or web design specialists like our team, but that doesn’t mean we can’t still help you. That is why our company offers a complimentary service to do a basic analysis of your website and the local competition. The next level program that we offer is an intermediate analysis that comes with hiring our consulting services as we work directly with you to make changes yourself. Think of it as learning how to do this yourself on a more in-depth level with the support of our team. Finally, we offer an advanced program that dives deep into your website on-page and off-page. This service is included with the purchase of a website design package and hiring our services to handle your off-page search engine optimization.
Read on below for what the programs entail and how you could benefit from each choice.
Always remember that the owners of Piiper Digital Solutions want your business to succeed, even if we aren’t directly involved.
Complimentary
Analysis Program:
Yes, it’s completely free!
Intermediate Website
Analysis Program:
Consulting Program Feature
Advanced Website
Analysis Program:
Web Design & SEO Package Bonus
Complimentary Website Analysis Program:
Yes, it’s completely free!
Our company offers basic website and local competition analyses for free to business owners who are interested in taking on the challenge of optimizing and improving their sites themselves. We do this by making a custom video specifically for their website. The video begins by pointing out a few things you have done well. Followed up by 3 free tips of things you can do yourself to improve your website in the “eyes” of Google. The tips provided are simple and should be things you could accomplish yourself with little help, but we are willing to chat further if you have any questions. These tips are basic things that Google is looking for when they read a website. Please keep in mind, these are simple tips to push you in the right direction for ranking and your website may require more in-depth search engine optimization (SEO) depending on the market you are in.
We also build you a customized webpage that includes your custom video plus a few “how-to” videos that you can use to implement the tips you have received as part of our complimentary service. Our team understands that not everyone who gets the tips will know how to implement them and so we offer our support by providing these additional videos. As always, it is important to know that ranking takes time and effort, nothing happens overnight. These changes suggested will allow you to take small strides toward growing your online platform. If you continue to implement these changes weekly and monthly over the course of 6-12 months and longer it will begin to add strength to your website.
Why Do We Offer This?
We do this because we want to add value to other entrepreneurs without them feeling the pressure of purchasing a service. We have found that explaining the importance of these small changes furthers the conversation on how we can help. Piiper Digital Solutions wants to earn your trust before we earn your business. It is our hope that you feel confident in our skillset and expertise by reviewing your custom video. We are committed to creating a strong and lasting relationship with our clients to build a partnership that’s mutually beneficial.
Did You Know?
Websites on the first page of Google are statistically more likely to receive new business organically through customer searches resulting in clicks that convert. Search engine optimization (SEO) doesn't happen by accident though, it requires a plan combined with well executed follow through. Having a nice web design helps customers feel confident about your site once they are navigating, but SEO is the way to get them to see it in the first place.
Intermediate Website Analysis:
Complimentary with Purchase of a Consulting Program
Our consulting program directly walks you through most changes that you could do on-site yourself to create a plan for success. We work hands-on with you to build a simple strategy for ranking better on Google. This package is for those who want to learn what they could do themselves so that you don’t have to pay to hire someone right away. We charge an hourly rate for the time spent helping you design a slightly more comprehensive online strategy than shown by the free analysis. You can schedule time with us at your leisure based on the number of hours you have paid for in the package. Purchasing a consulting package comes with an intermediate complimentary website analysis and how to complete a basic analysis similar to the above free service. We provide you with the knowledge of which free tools you could use to do this. Piiper Digital Solutions uses paid tools that allow us more detailed analysis information which we would use if you chose to hire us using the advanced program. Our consulting packages can become quite comprehensive by purchasing adders that will assist you in completing the steps. See our consulting page to view more details.
The first few sessions will include the steps for you to complete basic website and competition analyses. They will assist you in understanding how to move your website toward the competition in your area. It is a key component to competing for the market share of your niche business. We will also dive into the website builder of our choice to make the most of the search engine optimization available to you. The common free and some paid website builders do not offer what you need to complete all the steps found within your website audits. Should you choose to hire us we will use our custom website builders that way we ensure that you walk away with the strongest website possible. There are much more advanced portions of SEO that we do not touch on due to the complexity and depth that is required to complete those tasks. In full transparency, our consulting program gives you hands-on help but doesn’t fully teach you all areas of search engine optimization. This is not a training program but provides you with the assistance needed to feel confident in implementing strong changes to your website. We do not include any off-page search engine optimization techniques in our consulting options.
Why Do We Offer This?
Not all of the people who use the free basic package feel comfortable making the changes without added assistance. This is for business owners that want to dive into all areas of their company so they can have the knowledge of how things work at a deeper level. This leads them down one of two paths: one where they are able to do most of the work themselves and another that allows them to decipher if the service that they are paying for is legitimately adding the value promised. There are other companies to choose from that offer SEO and website design services similar to Piiper Digital Solutions, however, that doesn’t mean they offer the same quality of workmanship. In an effort to build trust with our clients, we want you to be able to understand the difference between a quality company and those who make promises they can’t fulfill. It is all too often that we see clients who are sold a package for their website that doesn’t work as promised or the designers leave things messy on the backend without any knowledge to the client. Simply put, we offer this service so you know what is happening to your website from a birds-eye perspective.
Advanced Website Analysis:
Complimentary with Purchase of a Website & SEO Package
We make the commitment to our clients that we will be able to grow their business and provide them with a solid understanding of what is happening with their websites. Our in-house advanced website audits go into full depth when you choose to allow us the privilege of doing the work for you. We still provide you with a basic understanding of what we need to do so that you can trust the quality of work you are hiring us for. It is our belief that an educated client is someone who can see the changes that needed to be made and why. We want you to be able to directly track the difference in what you are receiving and how far you have come from our business partnership. The results will speak for themselves as you watch your website climb the rankings of Google to page 1 for multiple keywords and locations. We teach you how to correctly and safely check the progress of your website so as to not affect the rankings and keep your research equally compared to what your customers would be seeing.
We encourage you to utilize the free basic website analysis and receive your custom webpage before we get started so you can feel confident in our expertise. Our skill set is one that comes with a proven track record of ranking websites to page 1 in multiple niches across Canada and the United States. We offer advanced analysis services with each website design and SEO package because without them we wouldn’t be able to fulfill the promises we make to our clients. It is always our highest priority to come through on our commitments. Let’s have an honest conversation about your goals and objectives to ensure we are on the same page about what you are focused on achieving.
Why Do We Offer This?
Piiper Digital Solutions puts a priority on earning your trust first before we earn your business. The owners have built this company with high standards and strong values. It has allowed them to create lasting relationships with their clients. Honest communication, realistic and trackable goals, and quality workmanship are just a few of the standards that Piiper Digital Solutions is founded upon. Check out their story and meet the owners to get a feel for who they are and where it all began. We look forward to learning more about you and your story, so please don’t hesitate to reach out.
We are here to listen.
Why Ranking On Google Is Crucial For Your Business
Here are some stats to help explain the importance of being at the top of the first page of Google search results. Companies that rank on the first page get 71% of clicks to as high as 92% of search result clicks from potential clients as researched by Forbes. Forbes also found in their research that those ranking on the second page weren’t even in a close second place with only 6% of clicks.
Those paying for ads only receive about 15% of clicks making it even more important to reach the top without paying Google to be there. Google is a free service that reads websites and if you tell it what it wants to hear, you can get your website to page 1 without paying for ads. Ads will cost you more money than paying an SEO expert or applying some easy techniques that can naturally get you to page 1. Ads will cost you monthly and only work as long as you pay for them, while SEO is an investment toward long-term success.
Not only do you want to be on page 1, but you want to be in the top 5 on the page. As researched by Forbes 67.6% of clicks go to the top 5 results and 3.73% to the remaining 5 websites on the first page. These tips we have provided will help push you up the rankings if done correctly and if you were to hire us for our services you would definitely be able to reach page 1.
Check out these reference articles and their research.