Digital marketing, much like print marketing or media marketing, is a specific niche that concentrates on marketing campaigns that appear on phones, tablets, computers, or other electronic devices. Digital marketing can be anything from SEO marketing, paid ads that appear in your social media feeds, or influencers trying to sell you the latest craze. Digital marketing has quickly become one of the most significant niches of marketing, and it does not look to be slowing down anytime soon. SEO is considered a part of digital marketing. 

An excellent SEO definition is improving a specific website’s ranking on the leading search engines such as Google, Bing, or any other search engine. SEO, otherwise called search engine optimization, speaks to the general process of an SEO provider going over your site with their SEO tools to help it rank. It is not a fast process, and it is frustrating for many. Depending on your industry and your area, getting your website ranking up can be a long-term process that can take months, if not years. However, with the right web design, and a great team helping with web development, your site can start seeing results in mere months. 

SEO services can include content refreshes, keyword research, backlink work, and site redesigns. The possibilities and combinations are endless as every site needs something a little different. However, the SEO provider will be working towards a better-ranked website. 

Yes. Although things have changed over the years, SEO is more relevant than ever. SEO has been a second thought for small and medium enterprises for far too long, but the last few years have shown its need. Not only are people looking to shop and choose local options, but they want good options. 

An excellent clean website goes a long way, and with that comes a site that has SEO on its mind while you build it. SEO is undoubtedly still relevant, from alt tags to titles and even the content. In fact, we would argue that SEO is more than relevant; it is essential for your business to find fresh leads and attract the next generation of customers. 

We get this question a lot, not just from our families and friends! An SEO company is a company that looks to improve another company's visibility in search results so that they can capture more traffic and eventually revenue from search engines. 

Every search engine optimization job is a little different. Still, generally, we will complete keyword research in your niche, build links, create content and rework your website so that it can start attracting new clients. A lot of our work is with existing companies looking to expand their online footprint. They may not have one, or a family member may have built out their site from WordPress, and it's not doing anything. That is where we come in and can provide a full website refresh with new impactful content with purpose-built tags to ensure the site can start ranking on Google or other search engines. 

We also work with new businesses looking to break into the market. These jobs are a little tricky as the site lacks the authority, but we work with the company to establish the site and start the process of ranking. 

Whether you are a new or an established entity, a search engine optimization agency like ours can undoubtedly help grow the business's online site, which in turn can help you attract and convert new clients. It is a big world out there, and with the next generation, word of mouth is not always the best way to ensure that your business grows organically for years to come. 

Google My Business is necessary to add to any company's profile, especially for local searches. Google My Business is one of the many things that the Google spiders will crawl to ensure that your company is located in your location. For instance, if you search for pizza and you are in Sherwood Park, you don't really need pizza places in Vancouver showing up in your search. 

So, at least to say, yes, Google My Business matters for both your own company and your SEO, especially your local SEO. 

An SEO company does a wide variety of work on your website. A solid SEO agency like ours would provide some or several of these services:

• Website analysis, including the structure and specific website architecture
• Website content analysis, including conversion rate, keyword density, and secondary content such as titles and meta content
• Off-page online analysis, including social media
• Optimization of a website, including both the code and structure 
• Optimization of the website content, including static content, titles, alt tags, and meta content
• Optimization of off-page factors to ensure the authority of the site. 

Although we should note that every client is different, some require more work, while others need a simple tweak to their existing website. A quality SEO agency will provide you with a level of service and expertise to ensure your site can rank over the long term. A quality SEO company knows that it is a marathon, not a sprint when it comes to quality SEO. 

Well, there could be a few reasons for this. First and foremost, head to Google and type "site:YOURWEBSITEDOMAIN.COM". If your site does not appear, and it was launched more than a month ago, there is a chance Google may never read your site. If your website did appear, it means that your website is indexed in Google, and there are other reasons why your site is ranking low. It could be one of many reasons, however, the two most popular are a new site or issues with content. 

If your site is new, you may not have built up enough authority to rank on Google as of yet. Unfortunately, you cannot just launch a website and expect your content to rank right away. It takes time, commitment, and purpose-built content. 

The second reason may be your content. If your content lacks depth or has not been updated in years, this is probably the reason. It is no longer enough to toss up some content and simply forget about your site. Instead, today's market demonstrates the need to take the time and effort to craft and hone content to ensure that Google can rank your site. 

No matter the reason, now is the time to call Piiper Digital Solutions, an SEO agency. Not only can we provide the actual reason why your site is suffering, but we can also fix it with ease and provide you with a detailed SEO audit to ensure there are no other problems plaguing your site.  

We see this question a lot, and it will depend on your business, your site, and your business's current competition. Consider this; we first start working with you; we will end up running an in-depth report. SEO is at the top of the list for this report, but it will also look at the competition and the local area you are looking to sell into. 

Simply put, we usually provide a rough estimate of the time it will take after our initial report, but you can expect it to take between six months and several years. For instance, if you are a local plumber in Sherwood Park, we can probably get you on the first page over several months, depending on a few factors. However, if you are looking to get on the first page of Google when someone Google's water bottle, well, that can take several years. 

As we said before, SEO work is a marathon; it is not a sprint. This kind of backend work pays dividends down the road, but do not expect a short-term windfall. Instead, think about it as setting up a new brick-and-mortar store. It will take some time to get established, but you will be the local go-to spot once it is. Your website is the same thing, and SEO ensures the neighbourhood knows you are open for business. 

Pay-Per-Click (PPC) vs Search Engine Optimization (SEO) is a great question, and in an ideal world, the answer is yes to both. Pay per click, otherwise known as PPC, is an excellent source for specific business lines. Whether you want to gain new customers or simply drive traffic to your site, it can do a good job. However, the long-term viability of PPC campaigns can be a little bit of a question mark. If you make the PPC campaign too broad, you will not get anywhere, but a hyper-targeted PPC campaign might not bring enough customers to make the investment worth it. 

That is why when our clients ask us this exact question, we say both. A long-term SEO strategy will ensure that your site is continually growing for now and into the future. However, when paired with a targeted PPC campaign, you get the best of both worlds. So, why choose when you can harness the power of two very powerful digital marketing tools that can drive clients to your site and generate leads. 

Let's start with the broader answer and why you should invest in SEO because social media posts actually do not help increase your website's rank. Although some influencers on YouTube and Instagram like to say this, it is a common misconception. What social media does is increase your brand exposure. 

When someone shares your link on social media, it has no effect on your SEO ranking in the search engines. However, it generates social signals that indicate your posts are helpful to your target market on social networks. So, although social media is a great digital marketing tool, it will not help your SEO results directly. 

Thus, even if you are posting on Instagram, Facebook, Twitter, or LinkedIn, a long-term SEO plan is always a good idea to ensure that you are growing your website along with your brand awareness.