Link Building Services

The work is still not over once you have a fully developed site with graphic design and great content. The reason for this is you need to start link building. Link building combines both backlinks and internal links to increase your site's authority and trustworthiness. Google has long rewarded sites with backlinks and internal links with better rankings, and today, it is an essential part of any SEO campaign.

Let's start with backlinks. Backlinks, otherwise called external links or inbound links, are HTML hyperlinks from one website to another. For the Google crawlers, if the backlink is from a trusted authority website, you get rewarded. This is why backlinks are so important; Google treats links as votes for popularity and importance, and the better the source, the better the results.

On the internal side, you will want to link to important pages to showcase to Google that this page is essential. Not only does it start to build trust and authority from the page, but you get the results across your site if done correctly. Plus, it is not done in a spammy way which ensures Google and its crawlers are happy with the results.

A couple of things to note, link building is essential, but link maintenance is just as necessary. Every once in a while, we will need to ensure that all of the links are still working and you do not have any issues with your site redirecting to 404 error sites. If this becomes the norm, Google will punish you as you lack that authoritative and trustworthy link you once had. It is a lot of work, but when done right link building is an essential part of building your SEO profile and getting your site moving up the rankings.